15: Matrix Market Analysis
For Rating Export Market Potential
(Runtime: 13:36 minutes)
COMING SOON: In this 15th session of Export-U we will discuss how you can evaluate the business potential for your product in overseas using the MATRIX market analysis tool. It is very useful decision-making tool when you are trying to consider the merits of several export markets, and prioritize them. The basic MATRIX concept was introduced in Session 2. In this session, we will show how to construct a MATRIX for your product using Microsoft Excel. Then, we will explain how to manipulate it to derive a overseas market ratings.
Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Export Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.
Downloadable and online materials:
Presentation handouts and transcripts
Export market research
Requests for the original PowerPoints by governmental and educational institutions will be considered on a case-by-case basis.
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