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3: More Intelligence

(Runtime: 15:11 minutes)

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More intelligence helps you zero-in on the very best markets

This session will help you reduce your export targets to a manageable number --- usually a short list of just the 3 to 5 markets. We will show how you how to use resources on this site and elsewhere to take take into account some critical ”soft” data that does not always lend itself to numeric analysis, including political, economic, and cultural factors.

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Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.

Sub-topics in this webinar include: criteria for export market selection, market-specific data like non-tariff barriers, import regulations, export packaging requirements, research tools, Country Commercial Guides, U.S. Export Assistance Centers, U.S. Commercial Service, and SBDC trade services.

Links to supporting material:  Presentation Handouts and Transcripts, Country Commercial Guides, Top Market Reports