2: Market Intelligence
Finding Profitable Overseas Markets
(Runtimes: A- 8:27, B- 15:41 minutes)
In this 2nd session of Export-U we explore how to gather meaningful intelligence on overseas markets so you can target those best suited to your product. We will review some of the key information you should consider, show where to find it, and explain how to make sense of it all. Our goal is to help you identify prime opportunities, minimize risk, and ensure the success of your export venture. This session has two parts:
2A: This part explains the process of market intelligence gathering, and shows how to unlock relevant data on global trade patterns and trends.
2B: This part describes how other factors, like demographics, country risk, and special industry data also affect export prospects, and how to analyze this data to produce actionable market intelligence.
Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.
Downloadable and online materials:
Presentation handouts and transcripts
A paper on Matrix analysis as per Session 2B
A sample Matrix spreadsheet
Requests for the original PowerPoints by governmental and educational institutions will be considered on a case-by-case basis.
This website has been funded in part by the U.S. Commercial Service. Copyright (c) All Rights Reserved by the District Export Council of Georgia. Photo: Image rights previously acquired for this website from Getty Images by University of Georgia SBDC.