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5: Approaching the Market

(Runtime: 15:12 minutes)

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The U.S. Commercial Service can help you develop export sales

This session describes how the USCS, both here and abroad, can help you find the right foreign business partners. Their services include the International Partner Profile, International Partner Search, Gold Key, Platinum Key, Trade Leads, sponsored trade events, and much more.

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George Tracy, who teaches this session, is Director of the International Trade Administration (ITA), U.S. Foreign Commercial Service in Atlanta, Georgia. Prior to joining ITA, he was Director of Professional Services at ServiceNow, VP of Global System Solutions at ETI, Regional Manager for Latin America at Oracle, and Practice Manager for BDO Siedman’s International Business Services Group, supervising consultants throughout the Southeast U.S. and Latin America. He has led various teams over the years in the development of best practice engagement methodologies related to optimization of international business operations and multi-national customer engagements. George earned a BBA from James Madison University in International Business and Economics, and holds an MBA from Thunderbird, School of Global Management. He is also a certified Agile Practitioner (ACP) and Project Manager (PMP) from the Project Management Institute, a certified SixSigma consultant, and a Certified Global Business Professional (NASBITE).

Sub-topics in this webinar include: U.S. Commercial Service, finding overseas trade partners, overseas market entry strategies, indirect exporting, direct exporting, overseas distributors and agents, USCS Services (International Company Profile, International Partner Search, Gold Key, Platinum Key, international trade events, trade missions, International Buyers Program, trade leads).

Links to supporting material:  Presentation Handouts and Transcripts, USCS services brochure, USCS offices directory