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6: International Tradeshows

(Runtimes: A- 12:37, B- 11:32 minutes)

5    Play Webinar 6A Play Webinar 6B 7   

The benefits and challenges of global trade events

Every year more than 5000 tradeshows take place all over the planet, offering tremendous opportunities to develop international business. These events can help you test the global market for your product, make export sales, or find overseas sales representation. These two sessions consider a range of strategies to help you find the right event and then plan for success. 

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Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Export Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.

Sub-topics in these webinars include: keys to international tradeshow success, defining your international tradeshow objectives (export sales, overseas representation, introducing new export products, export customer contact, gathering export market intelligence), advance work for international trade shows, making global tradeshow appointments, international tradeshow promotion work, tradeshow staff training, selecting tradeshow booth contractors, tradeshow signs and graphics.

Links to supporting material:  Presentation Handouts and Transcripts, International trade show directories